Driving Electrification by Innovating For The End-User

Electrification continues to transform our business and shape end-user expectations, especially for the trades. Today's tradespeople value the convenience, quiet and freedom of high-powered battery technology. Battery-operated products are safer, deliver significantly lower emissions and are much quieter than their gasoline- or hydraulic-powered counterparts. Our advances in battery technology are driving these other power tools off the jobsite.

But it's more than cordless drills and saws. Electrification is transforming industrial infrastructure solutions, automotive assembly equipment and lawn care products in residential garages. As end-user demand evolves and accelerates, so does our innovation.

Our commitment to sustainable innovation focuses our product design and packaging on minimizing their environmental footprint. Battery-powered innovation across our product portfolio continues to be a driving force in enhancing the user experience and delivering the environmental benefits of eliminating emissions and noise reduction. While helping to reduce our Scope 3 emissions and those of our customers, this innovation also provides tangible benefits to our end-users. Freed from power cords, hydraulic hoses and gas-powered engines, the makers of the world can work faster and more effectively without sacrificing the power and performance they expect from our brands. 

(1) Bloomberg

Innovating electrification - to free up the end-user to be more efficient and productive - has a long and storied history here. And we continue to revolutionize how essential work gets done, particularly in our current push to electrify outdoor equipment for the lawn and garden professional.

Portrait of Doug Redpath
Doug Redpath
President & GM of Outdoor Products
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Sometimes numbers speak louder than words.

See our progress.

(1) vs. DCB203 Battery, not in application (2) Charge cycles vs. DCB203 Battery (3) Footprint vs. DCB203 Battery (4) vs. DCB203 Battery (5) Maximum initial battery voltage (measured without a workload) is 60 volts. Nominal voltage is 54.