Definition: A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form. Every product is made at a cost and each is sold at a price. The price that can be charged depends on the market, the quality, the marketing and the segment that is targeted. Each product has a useful life after which it needs replacement, and a life cycle after which it has to be re-invented. In FMCG parlance, a brand can be revamped, re-launched or extended to make it more relevant to the segment and times, often keeping the product almost the same.
Description: A product needs to be relevant: the users must have an immediate use for it. A product needs to be functionally able to do what it is supposed to, and do it with a good quality. A product needs to be communicated: Users and potential users must know why they need to use it, what benefits they can derive from it, and what it does difference it does to their lives. Advertising and 'brand building' best do this.
A product needs a name: a name that people remember and relate to. A product with a name becomes a brand. It helps it stand out from the clutter of products and names.
A product should be adaptable: with trends, time and change in segments, the product should lend itself to adaptation to make it more relevant and maintain its revenue stream.
AIF & PMS Conclave 2.0: Investing in Indian SMEs—decoding order book, growth trajectories, red flagsLeaders of the financial spectrum convened at the AIF & PMS conclave 2.0, powered by ET Markets, to draw attention to alternative investment opportunities. An inaugural day session weighed in on the essential screening and vetting guidelines before you invest in the burgeoning small business segment.
Amara Raja Energy Q1 Results: Profit rises 26% YoY to Rs 249 croreAmara Raja Energy & Mobility (ARE&M) has posted about 26 per cent rise in consolidated net profit at Rs 249.12 crore for June quarter FY25. It had reported a net profit of Rs 198.31 crore for April-June period of 2023-24, the company said in an exchange filing on Saturday.
Alternative investment funds to tap growth potential of SME-focused IPOsThe high returns from Initial Public Offerings (IPOs) of Small and Medium Enterprises (SMEs) in recent years, coupled with government support for the sector, have encouraged Alternative Investment Funds (AIFs) to explore this growth potential. AIF is a fund established or incorporated in India which is a privately pooled investment vehicle.
Oil steadies near lowest since early June as China concerns weighOil steadied on Tuesday near its lowest levels since early June as worries about demand in China were balanced by a government pledge of policy measures for the economy and the prospect of lower U.S. crude and product inventories.
One stock or set of stocks from India's digital ecosystem. The better option? 15 stocks, 7 with upside potential more than 23%It is an incident like the global outage of microsoft which brings different aspects of the digital ecosystem to the forefront. There is a high probability that before this global outage happened, many would have not heard the name of the company called crowd strike. Just for a moment, imagine that there is an internet shut down in metros in India. Which are companies whose real business will get impacted. Will it be a telecom service provider, Will it be a company which runs its business through a mobile app or will it be the company which provides the backend service to that app company. The answer is not as simple as it might appear to be. The digital ecosystem is making things simple but it is yet complicated when it comes to investing.