Sequel.io

Everyone knows the terms "inbound" and "outbound" and how it can put a wedge between marketing and sales. But what about Allbound? 🧐 In this week's Game Changers newsletter, Ben Smith, Marketing Director at Reachdesk is going to share why he and his team transitioned to the Allbound approach to better unite the GTM team and drive efficiency. Plus, learn more about: 👉 The messaging, positioning, and content behind category creation 👉 How to turn your website into a conversion engine 👉 The zero-click marketing method & how to drive website traffic Keep reading so you don't miss out on all these insights! 👇 #Allbound #revenue #GTM #GameChangers #Marketing #DemandGen

#CustomerSpotlight - Loving the "Destination Debrief" webinar series hosted by Fora Travel, powered by Sequel.io. Fora Travel is a modern travel agency with a twist. They're highly human centric with a sleek brand and attention to detail. They've chosen to engage their growing community right where their audience should be, in their own website, opening up all their amazing content and impactful CTAs. Attending their live session on the website made me poke around and be really interested in working with them! Check them out > https://lnkd.in/gRqjXBCr 💜 powered by Sequel.io

Congrats to our customer, 6sense, for launching their awesome "Level Up" webinar series - an engaging, gamified masterclass experience designed to educate marketers on how to implement a #ABM strategy the right way. Sequel.io looks good in 6sense colors 💙 B2B Marketers, you must check it out 👉 https://lnkd.in/g-MHjMXp It's been great working with Adam Kaiser, Victoria S. and their team in bringing it to life - Loved your vision!

How can you turn your website into a content conversion engine? Join our LinkedIn Live featuring Oana Manolache, Founder & CEO of Sequel.io, and she'll walk you through her step by step process and more! Ariana Shannon, Director of Marketing, Brand at SalesIntel will be the host. ⭐ What You'll Learn ⭐ 1) As a leader, what would Oana expect from her own website? - What if PLG or Sales lead? 2) Step by step guide on how to turn your website into a conversion engine 3) Common website pitfalls you could easily avoid, if you only knew... #website #saasmarketing #saas

As a Marketer, nowadays you can't turn the corner without hearing the words "intent", "signals", or "ABM". It's for good reason... But when you dive into their approach you'll see that many of those marketers aren't running true ABM programs OR leveraging their intent data to get a competitive edge (since they're leveraging the same data as their competitors). In this week's Game Changers Newsletter, we're bringing in Michael McGoldrick, Global VP of Corporate Marketing at pharosIQ, to share how to leverage intent data more effectively. Plus... 👉 The #1 question you need to be asking your customers 👉 The new ABM educational series you can't afford to miss 👉 What it means to be a category creator Keep reading to learn more 👇 #ABM #Intent #Marketing #GameChangers #data

Kicking off the Sequel.io team offsite this week in Barcelona 💜🇪🇸 I believe in the opportunity of a remote team culture and in the value of global talent, BUT the magic of in-person brainstorm is real! Day 1 and we already came up with some pretty exciting new features that will change marketers’ life for good!! Let’s gooo 🚀

The New Wave of Eventtech. Here is an update on the event technology landscape. This update refers to Q2 - 2024. —————————————————— Also a new design to combat the blatant plagiarism we are getting from other event media. Thank you for validating my work! —————————————————— If you want a PDF with clickable links, find it here. https://lnkd.in/gnuU2zjd —————————————————— This map is the result of my analysis, and experience in eventtech. It is subjective and purely editorial. I added a new category: measurement. Some of the criteria for inclusion in the wider map: * New product features * Revenue milestones * Organic media coverage (no paid placements) * High-profile client sign-up * Recent funding rounds * Country-specific penetration * Recurring presence in online planner conversations * Positive online reviews * Meaningful product launches If I missed you, send me a message by September 15, 2024 with an answer to the above criteria (it doesn’t have to be all of them). —————————————————— Disclosure. Inclusion on this map is NOT pay-for-play. I switched to alphabetical order. It was previously random. I have worked and do work with many of the companies listed. However, I also have never talked to many of the companies listed. The map is not up for sale for sponsorship for eventtech providers. This map does not endorse any of the listed companies and is not buyer advice. —————————————————— Who did I miss? P.S. If you or your favorite eventtech has been featured, repost this. Let everybody know.

🚀 Want to learn more about category creation and Clari's game-changing playbook? On July 25th, Julien Sauvage, GVP of Marketing at Clari, will be joining Oana Manolache on the Game Changers stage to talk about the messaging, positioning, and content behind category creation. Tune in to explore: 📊 How companies can effectively measure brand impact, influence, health, and customer sentiment 🚀 The most effective channels for activating and amplifying your brand message 🎯 How organizations can strategically build intentional positioning that resonates with their audience – using content as a cornerstone for strong positioning and brand differentiation 🌍 The opportunities and challenges that come with being a category leader Don’t miss out on this opportunity to learn from Julien and elevate your brand to stand out in your market! Save your seat here: https://lnkd.in/gE8fhUXK #BrandStrategy #CategoryCreation #MarketingInsights #BrandImpact #GameChangers

Game Changers is going live with Ben Smith, Director of Marketing at Reachdesk in less that 24 hours! ⏳ If you want to learn why you should be going all-in on Allbound, you're going to want to tune in. Hear how Ben and his team are leveraging Allbound to drive growth – plus practical examples and tactics to kick-off your own Allbound motion. 📌 Tune in tomorrow to ask you questions live, here: https://lnkd.in/gS-G36Vs See you there! #Allbound #inbound #marketing #growth #gamechangers #revenue

Are you big whale hunting?  🐳 Not literally of course... but focusing on a few giant accounts that you're pulling all the levers to get the deal across the finish line. If this is new news or you're looking to level-up your approach, you're in luck. 🍀 This week Jennifer McAdams, CMO at Xactly Corp, is here to share her tips for nailing the "Big Whale Hunting" game... plus: 👉 How you can leverage Descript's Underload AI solution to repurpose your webinar & podcast content at scale 👉 The top 5 (ungated) actionable playbooks from GTM Leaders shared directly on LinkedIn 👉 How Marketing Game Changers are leveraging Allbound, intent data, & content for category creation like never before Keep reading for all the details! #GTM #Marketing #GameChangers #Growth #Revenue