Once again, Kansas City vision, creativity and innovation makes it to the world stage. Congratulations, Jon Cook, Mel Edwards, and Debbi Vandeven on your success and new leadership roles. And thank you for going back to the name VML!
"Advertising holding company giant WPP is combining two of its major creative agencies, VMLY&R and Wunderman Thompson, as it seeks to further simplify its business for marketer clients."
"VML will be led by Jon Cook as global chief executive and Mel Edwards as global president. Cook previously led VMLY&R and Edwards led Wunderman Thompson. Debbi Vandeven, who had been global chief creative officer at VMLY&R, will take on the same role at VML."
"WPP needed to evolve more as the marketing landscape has continued to shift, especially as the industry braces for what artificial intelligence will bring, Read said."
“'Success with AI is going to require us integrating creative and media and production, and it’s going to be much easier for us to do that inside WPP with fewer, stronger companies,' he said."
"The choice of name was meant to showcase that simplicity, Edwards said. 'We could have gone with an amalgamation of VMLY&R and Wunderman Thompson, but oh my goodness, can you imagine the name?' she said."
#creativity #innovation #vision #leadership #globalimpact #kansascity
Chief Creative Officer at dentsu creative Taiwan
1mo🔥🔥🔥