As the Paris 2024 Olympics kick off, let's dive into how each sport's teen viewer base fluctuates across the UK, the US, and China, and how purchase behaviour varies across these regions. 🔎 Highlights: 🏊♂️ Swimming is especially popular in China, with about +80% more teen viewers than in the UK and the US. 🛒 Demand for most sports merchandise is higher in the US and China, with sports related board games being twice as popular in the US than in China and the UK. 👕 The most popular sports merchandise in the UK and the US is clothing, while in China, it's magazines & comics. Understanding these regional differences in attitudes and purchase behaviour allows brands to develop the best sponsorship strategies. Book a demo now to see how our insights can help you tailor your marketing efforts accordingly: https://lnkd.in/dCv6Fv4j
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Welcome to Olympics day! Needless to say there are a couple of questions on it...see if you can get them:) and the third one is a rather interesting one coming from a movie I'm currently watching...quite good till the halfway mark so far. So that's the three for today. Usual rules, don't google even though you might be itching to:) Please share and spread the word and attempt away even if you have a vague idea about it or are just guessing. Better to try rather than say Oh I knew that! Here goes from you #linkedinquizmaster ! 1) Paddy Power in 2012 ran a campaign called Official Sponsor of the largest athletic even in London this year. This was an ambush marketing effort at the London 2012 Olympics. What was the event they sponsored and how did they evade the anti ambush marketing policies of the IOC? (Very clever, if you see the campaign:) 2)This brand’s motto for the Olympics in Paris is ‘Artisan of all victories’ in keeping with their mission of ‘The Art of Crafting Dreams’. Among other things they will also be making the Medal trunks, the tray that holds the medals the outfits of the presenters, the French Olympic squads outfits, the design of the medals themselves and sponsoring the torch relay. Which masterbrand are we talking about? 3) This rather famous chap came from a privileged background in England. Wanting to carve out a name for himself, he tried a variety of jobs, dabbling with espionage while he was a banker and finally joined the Naval Intelligence unit and was in charge of running the 30 assault unit, a unit of elite commandos intercepting German intelligence. Featuring in the recent movie, The Art of Ungentlemanly Warfare, what is this person’s claim to fame by which we know him today? Enjoy and see you next Friday! #advertising #marketing #branding
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Global Field Marketing Director | B2B SaaS | Strategic Marketing Planning | Team Management | Demand Generation | ABM | Budgeting | Market Analysis | Partner Engagement | Multilingual |
The Olympics Are Only A Month Away: A "Perfect Storm" for Brands The International Olympic Committee (IOC) unveils its new campaign, "Sport. And More Than Sport," ahead of the Paris 2024 Games. Here's what you need to know: - Focus on connection: The campaign aims to showcase the unifying power of sports beyond competition. - Reaching a younger audience: Breakdancing's inclusion in the Games featuring B-girl Furia. - A "Summer of Sport": This campaign aligns with a broader trend of brands capitalizing on a summer packed with sporting events. How are brands getting in on the action? - Coca-Cola: Celebrating "everyday greatness" with activations across its brands. - Corona Cero: Connecting with "golden moments" through everyday people and Olympic highlights. - Nike: Showcasing performance products with top athletes like Eliud Kipchoge. - Procter & Gamble: Turning everyday activities like stain cleaning and dandruff control into "Olympic events." With the Olympics kicking off soon, expect to see a surge in sports-themed marketing campaigns. What are your favorite Olympic marketing campaigns over the years? https://ow.ly/4F5u50SqFT4 #Paris2024 #Olympics #Marketing
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Building Business with Bharat | Helping make business Simple and Easy! | Content Team lead at Apsensys Media | Forever a Stove Monkey
*****Sport Mondays***** The Olympics are around the corner, and I missed my Sports Monday post. So I’m making up for that with this post. Therefore, welcome to my late, late Sport Monday post: How is the Olympics funded? So researching on this, I stumbled on the official Olympics website talking about how the whole Olympics 2024 is funded. Nearly 96% of the budget for the Paris 2024 Olympic and Paralympic Games is funded by the private sector. Partner companies, the International Olympic Committee – IOC, the Games ticket office, and licensing are the primary contributors to the funding of the Olympics and Paralympics games. All aspects of the games are covered by this budget raised from the private sector, including but not limited to: 🌟Planning 🌟Organizing and delivering the event 🌟Including renting the premises 🌟Preparing and operating the facilities 🌟Organizing the competitions 🌟Welcoming delegates 🌟Housing and transportation for the athletes 🌟Providing security at competition venues 🌟Holding the Opening and Closing ceremonies According to the official Olympics website, in 2022, the organizing team for the Paris 2024 carried out a budget review to better reflect the various costs and risks of a project like this one. This is what the updated budget for the Paris 2024 Games looks like: 💎The Paris 2024 Organizing Committee budget was set to 4.38 billion euros. 💎100% private funding for the organization of the Olympic Games 💎IOC allocation: 1.2 billion euros, of which 750 million euros are from the TV rights and the new Olympics TOP partnerships amounting to another 470 million euros. 💎Partnerships: 1.226 billion euros 💎Other Revenue: 0.193 billion euros 💎4% of public funding to finance the organization of the Paralympic Games. With the private sector and companies funding nearly the entirety of the Paris 2024 Olympics and Paralympics, the next question that arises in my mind happens at one of my favorite cross-sections, at the cross-section of sports, business, and marketing:- ✨⁉️How much are brands spending for marketing and advertising at the Paris 2024 Games? And how are brands marketing at the Paris 2024 Games? Well, that’s it for today’s late, late Sport Monday post. Tune in for next week's Sport Monday post to find out more. Fingers crossed that next week’s post is not late, late but on time, lol. ********************************************************************* “If you’re the Olympic champion then they have to wait four more years to get you again.” — Usain Bolt Follow Bharat S for more content like this. P.S. If you like what you are reading, please consider leaving a like, comment, or reposting this post. This will help my content reach a new audience and encourage me to keep posting about various business and industry insights. Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 International Olympic Committee – IOC
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Were you a part of the Olympics? Allow us to explain how the Olympics were marketed to us without us even realizing it. For a moment, the team realized we had not seen any Olympics ads until one of us shared about coming across a documentary on Netflix sometime before the Olympics. Here is the catch. 1️⃣ Go to the audience where they are; It would be difficult to get Millennials and GenZ to watch mainstream media and so documentaries would be the best bet to draw their attention. 2️⃣ Tell a story, it's not always about ads. The documentaries were emotional stories of the athletes in their real lives, and the struggles they have been through to eventually get to the Olympics. This was an incredible way to keep the athletes at the top of their minds and the next stop would be the mainstream of the Olympics to watch the live games. Some of us ended up watching most of the Olympics and we are proud of my country Kenya for bagging 4 Gold medals and 11 medals in total. Congratulations to Faith Kipyegon for the race well run and breaking the Olympic record. We are so proud of our Botswana Brother Letsile Tebogo for bagging his country the first-ever Olympic Gold medal in the 200m race. Lessons learned from the Avast digital marketing team in Paris; - Go to where your audience is - Storytelling wins any day so. Why I love being a marketer because you can see the world from the eye of your consumers. What was your most epic moment during the Olympics? We help brands get the best online results through tailor-made solutions. Photo from Google: Medina’s magic photo moment – exiting the wave with the fly-away kick seen around the world – overshadowed what the 30-year-old had achieved just seconds before the highest-scoring wave in Olympic history at a near-perfect 9.9 out of 10.
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Happy Olympics! 🌍🏅 The Olympics bring together nations, cultures, and athletes in a celebration of excellence, sportsmanship, and unity. Whether it's cheering for your favorite team, witnessing record-breaking performances, or being inspired by incredible stories of perseverance, the Olympics captivate the world like no other event. In the spirit of the Olympics, the importance of communication and branding shines brightly. Just as athletes showcase their skills on a global stage, brands have the opportunity to engage with a diverse audience, sharing their values and messages with the world. A well-crafted communication strategy can elevate your brand, connecting with audiences through the shared excitement and inspiration of the games. At WMD, we believe in the power of storytelling and the impact of strategic communication. Just as the athletes prepare for their moment in the spotlight, we prepare to help brands shine. Be it through captivating social media content, impactful campaigns, or engaging stories, we are here to help you achieve gold. And here's the exciting part: WMD will be in Paris for the Olympics! 🗼🇫🇷 Stay tuned to our social media for exclusive content, behind-the-scenes looks, and live updates from this incredible event. #Olympics #Paris2024 #MarketingStrategy #SocialMediaEngagement #Storytelling #WMDInParis
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🚀 The Olympic Games: A Golden Opportunity for China’s Global Influence 🌟 The Olympic Games aren’t just about medals—they’re a global stage where nations flex their strength and tell their stories. For China, the Olympics are a prime opportunity to enhance its international image, boost soft power, and engage with a massive global audience in a unique, non-political way. From opening of Paris Olympics 2024 to the closing finale on Sunday, it has triggered 65.1 million posts on Chinese social media platform, and in total of 5.37 trillion traffic! Let’s dive into why the Olympics are a crucial marketing opportunity for China: https://lnkd.in/et4T2HHS #Olympics #ChinaSoftPower #ViralMoments #GlobalInfluence #ChinaStories #SportsDiplomacy
The Olympic Games: A Golden Opportunity for China’s Global Influence
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Emotions are running high at the Olympic Games in Paris at the moment. Mind-boggling performances in the competition for gold, silver and bronze medals, but also the pure excitement of athletes to represent their country at the highest level. In Switzerland, the Olympic Games took a bit of time to generate the same reach as the viewership of the opening ceremony. However, Mujinga Kambundji, in a stacked 100m final this Saturday, was able to beat the viewership numbers from the opening ceremony. Since the Olympics started, who took the crown though, when it comes to reaching Swiss households with their TV advertising across all Swiss TV channels? Gold goes to Procter & Gamble Switzerland SARL, silver goes to Apple Switzerland and Coop takes home bronze. There is a clear holiday impact visible though, as no one was able to reach more than 56% of Swiss households across the last 10 days. For more insights into our data and tools and their ability to support with net reach build-up through TV, feel free to get in touch.
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Did you know 56% of sports enthusiasts in the UK develop their fervour for a sport before the age of 14? 🚴♂️🌍 ✍ Find out the 5 key factors shaping actions & behaviour, linking youthful sports enthusiasm to lifelong engagement in the Two Circles report:
TWO CIRCLES REPORT: THE BENEFITS OF EARLY SPORTS FANDOM - Sport Industry Group
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Ahead of the upcoming Summer Olympics in Paris, how are people across the world planning to engage? In YouGov’s latest report, we explore audience interest in the Games for 11 key international markets including the UAE, it's demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event. Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the Games really impact brand value. Report insights reveal: 👩🏼🤝🧑🏻 The Olympics has widespread appeal, with relatively consistent interest levels across all age groups – particularly in the UK and US 🤩 49% of the UAE consumers plan to engage with the summer Olympics via online streaming (highest across the 11 markets surveyed). 📺 Football/ soccer is the most anticipated Summer Olympics sports in the UAE (49%), followed by basketball (29%). 📣 Samsung Gulf is the is the most recognized brand of all Summer Olympics Games sponsors in the UAE (56%), followed by Gulf Coca-Cola Beverages (GCCB) and Toyota UAE. (Please note Olympic trademarks and/or copyrighted material used in this report are owned by the IOC. YouGov does not claim any commercial association with the IOC or the Olympic Games). Download the full report here: https://lnkd.in/dUakpB-8
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How can you compete in the Olympics if you’re not in Paris? 🤷♀️🥐 By getting creative with your local marketing strategy now, you can get your locations reaching gold. 🥇 Let’s take a look at the numbers. 👀 There are… 🏃♀️10,500 athletes competing 🌍 203 National Olympic Committees 🏟️ 329 events ⛹️ 32 sports (48 disciplines) What can you do with these nuggets? 🎉 Find 1 of those 10,500 athletes to get behind - chances are pretty high that there is one from the local area. 🎊 Cheer on 1 of the National Olympic Committees - one that means something to your community. 🙌 Pick an event that can tell a story about your brand and run promotions following the results. 👏 Make a meal of one of the sports, perhaps a themed menu or in collaboration with a local sports club. This is just a soupçon of the possibilities. 🤩 And don’t forget to add a little competitive pizazz across your local marketing efforts. ✨ ✅ Complete your listings ✅ Create social profiles for each of your locations ✅ Run social ad campaigns ✅ Respond to reviews ✅ Ask customers to share their experiences Need more help to master this winning local checklist ahead of Paris 2024? It’s all in the 3rd blog of our gold medal local marketing series: 👉 https://lnkd.in/e6eg9bgf #paris2024 #olympics2024 #localmarketing #localsocial #socialads #reviewmanagement
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