Question Paper Brand Management
Question Paper Brand Management
Question Paper Brand Management
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Unit 1
1. What are the Different Store bands? What are the types of brands?
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Explain its Functions.
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Unit 2
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2. What are the guidelines for brand positioning? How do you define and
establish brand values?
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3. Evaluate the various brand elements. Explain each brand element with
suitable examples.
Unit 3
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3. Pick a brand. Assess the extent to which the brand is achieving the
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4. Explain the concept of brand image building in detail and discuss the
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Unit 4
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2. Explain the following concepts & their types with illustrations (i)
Rebranding (ii) Repositioning.
4. What are types of brand extension decision? Explain the brand extension
with examples
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Unit 5
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2. Explain the Brand equity management and discuss the factors measuring
brand performance shortly.
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3. Discuss the factors measuring brand performance in detail.
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