Oh what a night! Congrats to our #MBCS #UK Team who had plenty to celebrate at the Campaign UK Media Awards! 🥇 2x Wins for #AMEX Gold "Unsigned" documentary: "Best Use of Experiential" and "Best Branded Content: Experiential" 🥈 "Highly Commended" recognition for The #LEGO Piece Garden in the "Best Use of Experiential" category 🙌 The team's work was nominated across 5 categories overall Read more: https://lnkd.in/evYgzqBY #content #media #brandedcontent #CampaignMedia #CxMediaAwards #MBCS #IPGMediabrands UM London Initiative UK #partners #clients
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Brands that can show their meaningful impact on their customers, employees, and society at large are more likely to succeed in differentiating themselves and building trust. Kevin Nichols and Gina Balarin (CPM FAMI FCIM) delve into the importance of consistency in brand messaging. They dissect the impact of British Airways' inconsistent brand approach in their iconic late '80s and '90s advertisement, offering valuable insights into today's marketing landscape. Stay ahead of the curve with this episode of 'All Things Content,' where these experts share practical strategies for creating authentic, dynamic content that resonates with audiences on a deeper level. Tune in on your preferred platform below: YouTube: https://ow.ly/hewr50Sm2iO All Other Platforms: https://ow.ly/nJEb50Sm2iN. #ContentStrategy #ContentMarketing #MarketingInsights #MarketingTips
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Last week, Publicis Groupe announced the global expansion – including a major hub in South Africa – of PXP its future-facing production network designed to create integrated consumer experiences for brands while unlocking the value of content through data, technology, platform expertise and industry relevance. “Creative content production is possibly one of the most rapidly changing areas in the marketing and advertising industry as it’s driven by the rule of data, the fragmentation of platforms, the technology revolution and the endless search for simplicity and efficiency,” says Heidi Nelson, Publicis Groupe Africa SVP and Production Practice Head. “PXP isn’t just about changing production; it’s about setting new standards. This expansion shows how committed we are to creativity, innovation and working smarter in a fast-changing world,” says Peter Little, Chief Creative Officer, Publicis Groupe Africa. Read the full story below. https://lnkd.in/dc9X3x9W
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➡ In case you missed it, Charlotte Lee, OMD APAC CEO, and Georgina McKinnon, CEO Content, Omnicom Media Group New Zealand and APAC, discuss OMD's tech platforms and offer advice for brands in the region. According to Charlotte, understanding and unlocking those places where culture and content connect is critical for many businesses in the modern landscape. "Especially with the rise of eCommerce capabilities across platforms, this landscape of culture, content, and commerce is going to be a major area of focus for us all moving forward," she added. Watch the full episode here: https://lnkd.in/eMw_sPnK #content #tech #culture #commerce
“Having everything under one roof, from strategy to media buying, understanding, and content creation as OMD does, it becomes really clear what the key business objectives are and how to achieve them.” - Georgina McKinnon, CEO Content, Omnicom Media Group New Zealand and APAC. In OMD Digest: Content, episode 5; Charlotte Lee OMD APAC’s CEO, and Gina McKinnon, explore OMD’s technology platforms and offer advice for brands navigating the APAC market. Watch the full episode for free here: https://lnkd.in/eMw_sPnK #OMDDigest #Content #APAC
OMD Digest: Content. Episode 5: Brands shaping brands in APAC.
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Building excitement for innovation in the health & pharma community | Board Advisor | Healthcare Innovation Consultant | ex-Global Agency Leader | PhD Medicine | Follow for news, stories & educational content
“At the beginning, neither of us wanted to start another agency.” In a world obsessed with growth, two Australian creatives, Paul Chappell and Josh Whiteman, chose a different path for their agency, Brand+Story. Despite working with big brands such as Qantas and IHG, the pair have remained committed to their partnership model of just two employees. “We come to the table, just the two of us, and we answer the phone. We're 100% accountable for everything. And clients tell us that they love the approach because it is simple, it's uncluttered, and we just get on with the work.” I'd love to hear your thoughts on balancing growth and maintaining the quality and integrity of work. Have you experienced the benefits of a smaller, more focused approach in your industry? #agencyinnovation
Never Two Small: The Aussie Content Agency that Won’t Grow | LBBOnline
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Experience the future of marketing with our revolutionary Hybrid Interactive Residential Campaign by Magnolia Interactive. Elevate your brand’s visibility and engagement with premium exposure and interactive experiences. Don’t miss out on the opportunity to connect with high-value audiences and showcase your brand like never before! #PartyPopper #MagnoliaInteractive #MagnoliaEvents #HybridInteractiveCampaign #ResidentialCampaign #CororateEvents #VideoMarketing #HybridInteractiveMarketing
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EVENT | Marize Sami in Creative Industry Summit ⚡ “Advertising now is in the hands of the consumer, they are in control of what they want to see, and when and where they want to see it.” Dentsu Creative MENA's Deputy Managing Director, Marize Sami, engaged in an exciting panel discussing how creative content dominates the advertising landscape in this year's Creative Industry Summit 🤍 #CreativeEconomy #CreativeIndustrySummit #dentsuMENA #dentsuCreative
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🌟🎯 Experience-driven storytelling, the new era of travel advertising. 🗺️ It's about integrating context, being relevant, and appealing to the younger generation. #Storytelling #Advertising #BrandStrategy
Forging new paths and audiences through travel branded entertainment
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Cannes Lions is only a few weeks away and the excitement is building. With sustainability in Media being a key topic of conversation for many Brands, Agencies, Ad Platforms and Publishers we should all be very excited to learn more about the release of the industry standards around measurement from GARM #canneslions #sustainability #carbonreduction #media #advertising https://lnkd.in/gtsKBmGD
Sustainability could get a boost when universal standards come out at Cannes Lions | The Current
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"Creativity thrives in details. From immersive brand experiences to resonant PR campaigns. Multinational clients trust us because we don't just meet expectations; we exceed them. Every detail matters in achieving shared success. If you want to achieve success in your business, choose content Khana! Because, we make the difference. #eventmanagement #pragency
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Creative Director - IPG Mediabrands Content Studio
4moWhat a night! Congrats