We were delighted to welcome Born Social & Mediahub Worldwide into IPA membership at our quarterly Council meeting in June. Tom Mott, Director of Membership, IPA shared a warm welcome to both agencies: "We are delighted to welcome Born Social and Mediahub into IPA membership. They are excellent agencies and will be brilliant additions to the IPA community. We look forward to working with them in the coming months and years." For more on our newest members: https://ow.ly/EJYp50SxCju
IPA (Institute of Practitioners in Advertising)
Advertising Services
The people behind the practitioners who make UK advertising what it is today
About us
We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today. Follow @The_IPA to join the conversation.
- Website
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http://www.ipa.co.uk
External link for IPA (Institute of Practitioners in Advertising)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- Information services and Careers advice
Locations
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Primary
44 Belgrave Square
London, SW1X 8QS, GB
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Catchpell House
Carpet Lane
Edinburgh, EH6 6SP, GB
Employees at IPA (Institute of Practitioners in Advertising)
Updates
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How can you guide your teams and yourself through periods of change? At the next IPA Training Forum, workplace trainer Carol Hickson will explore the psychology behind change and some of the reasons why people can be resistant. For full details: https://ow.ly/ffyg50SE7yE
IPA | Transitioning Through Change
ipa.co.uk
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IPA TouchPoints data published last week reveals how purchasing decisions are impacted by financial constraints: * 45.9% of consumers are actively looking for money-off vouchers. This is a 10% percentage increase year-on-year and almost 45% higher than in pre-lockdown 2020 * 34.7% often check the comparative online price of a product they are looking at in-store. This is up 6% year-on-year and again considerably higher than in pre-lockdown 2020 when it stood at 28.3% * 55% state that they will gladly switch brands to make use of a coupon. This is up from 52.9% year-on-year, and up 18% from pre-lockdown 2020 * 43.1% of consumers are continuing to use a range of supermarkets and shops for their weekly grocery shopping, this stat is up considerably again from pre-lockdown 2020 where it stood at 37.5% * The percentage of GB consumers going to the pub/bar each week has also reduced, by 6% year-on-year, from 33.7% to 31.7%. In pre-lockdown 2020 this figure was higher still at 34.2% * Consumers’ visits to restaurants have also dropped this year. Currently, 25% of British consumers have visited a restaurant in the past week, which is down 14% year-on-year when it stood at 29% of consumers. In pre-lockdown 2020 this figure was 30.6% For the full breakdown: https://ow.ly/Weh150SBeUx
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Congratulations to IPA member agency MG OMD who won 'Best Standout Idea' at last week's Thinkbox TV Planning Awards!
For a truly inspiring idea, our specially created 'Best stand out idea' award goes to the team at MG OMD for Age UK, creating 'an uncomfortable reality' and setting the gold standard for compassion and creativity!
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Sophie Poston, Associate Director at Weber Shandwick, Manchester shared with us the lessons she believes have come from the election campaign and Labour's first few days in Government. The most Northern cabinet? Return of the experts? Creative boost? Sophie delves into this and much more: https://ow.ly/vPvX50SCgYb
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What was the strategy behind the RSPCA's first rebrand for 50 years and what lessons did they learn along the way? Chris Sherwood Chief Executive of the RSPCA joins the The Effectiveness Files to explore all with IPA Director of Effectiveness Laurence Green. Listen and subscribe: https://ow.ly/WSsC50SC7Jo
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OOH boosts the effectiveness of all other media channels and is a vital part of cross-media campaigns #IPAO #EffectiveOOH
OOH is the vital ingredient to maximise the effect of cross-media campaigns. Searches conducted in OOH locations are +38% more likely to lead to a purchase than a mobile search done at home. #IPAO #EffectiveOOH
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The IPA has joined forces with the Advertising Producers Association (APA) and ISBA to launch a new Production Pitch Process Initiative to help improve the production pitching experience for all sides. The Initiative features a number of principles and associated key actions for all parties to agree upon in acknowledgement of the increasing pressures on all parties. The principles and key actions: * Fairness: All scripts or other creative put up for pitch must be comprehensively finalised and approved for production unless clearly stated. Any payments of reasonable pitch hard costs to Production Companies by Clients via their Agency, in the event of a project being cancelled without award, should be discussed and agreed in advance of the pitch. * Transparency and communication: Honesty, respect, constructive feedback and openness from all throughout the process. * Economic sustainability and reasonable workload: Size, nature and timings of treatment should be mutually agreed and appropriate to the circumstances. * Orderly and timely process: As far as possible, sufficient time should be protected for pitch steps and all agreed deadlines adhered to, including client presentations and award. * Realistic briefs and expectations: Scripts should be developed and briefed with a viable budget, and pitches should be within that budget. Commenting on the Initiative Eliot Liss, Head of Production, IPA said "Directors’ pitches are uncertain and pressurised at the best of times. The least we can do is help each other out with respect, fairness and good communication. We hope that this cross-party Initiative and adjacent IPA/APA best practice guidance will facilitate this and improve the production pitch process." For more info on the Production Pitch Process Initiative: https://ow.ly/96xx50SC5Up
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Robin Bonn, CEO of Co:definery, a specialist consulting and coaching practice for agencies, shares with us his takeouts from the 2024 IPA Business Growth Conference and how agencies can win as a new world emerges. Read more from Robin here: https://ow.ly/Cv0B50SBuBF
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