Kylie Jenner reveals exactly what she does at the office to create Khy line - and details her VERY casual off-duty look
Kylie Jenner has revealed exactly what she does at the office to bring her high-end clothing line Khy to life.
The reality star, 26, who launched Khy last year - joining brands including Kylie Cosmetics and Sprinter - also revealed her go-to casual look from the fashion line in a candid chat with People.
She said: 'A day at the office usually includes meetings with the design team, mood board creations, drop calendar planning, looking at sketches and fabrics, working on shoot creative and campaigns, and then fit testing pieces from upcoming drops.'
'No, I'm not the main fit model! But I do like to try on every prototype we create and make sure it has a great fit and feel. I only want to put out designs that I actually love and want to wear, so it’s really important for me to test out every piece firsthand and make sure it’s perfect.'
The glamorous star also revealed her go-to casual look, adding: 'I'm usually in one of our comfy tank tops and sweat sets. My favorite is the Limoncello color.'
Kylie Jenner has revealed exactly what she does at the office to bring her high-end clothing line Khy to life
Upon its launch a statement summing up the brand read: 'Khy aims to redefine the modern wardrobe by offering edited collections that seamlessly blend luxury with everyday style, spanning a diverse range of categories and styles.
'By collaborating with iconic brands and global designers, we hope that Khy will be a platform that delivers access to incredible fashion for everyone.'
In March Khy was slammed by environmental groups over her new fashion label's collection which is made purely out of plastic.
The reality star is accused of 'perpetuating the fast fashion industry' with her line of dresses, tops, skirts, and pants from her brand Khy that are created from fossil fuels rather than sustainable materials.
Of the 38 products from her latest collection of 'slinky and soft' mesh items, which was released on February 28, all are made of synthetics – such as spandex, nylon, polyester, or a combination.
Khy also features a wide selection of faux leather products from the brand's first drop made out of Polyurethane (PU) leather – a plastic material derived from a synthetic polymer.
The glamorous star also revealed her go-to casual look, adding: 'I'm usually in one of our comfy tank tops and sweat sets. My favorite is the Limoncello color'
In March Jenner's faux leather collection from Khy was slammed over its use of synthetic and non-sustainable materials
Kylie Jenner's faux leather collection from her new clothing line Khy has been slammed over its use of synthetic and non-sustainable materials
The market for faux leather – or what has been rebranded as 'vegan leather' – was valued at an eye-popping $35.4billion last year, and is now fueling a substantial rise in the use of PU leather in clothing products as a cheap alternative.
The material, however, is not meant to last, is prone to cracking, and wears down more easily.
Kylie, 26, was awarded Best Vegan Fashion Moment at the PETA Fashion Awards in December for Khy's use of cruelty-free, faux leather, despite the material's not-so-eco-friendly plastic element.
Collective Fashion Justice founder Emma Hakansson – which campaigns against the 'fashion injustices in supply chains that harm the planet, people and animals' – told DailyMail.com: 'Kylie's brand sits in the fast fashion industry perpetuating our over-production and consumption crisis.
'These garments are not designed to last, they're built around short-lived trends with no respect for the people who made them, the planet, or life on it harmed in the process.
'The making of fashion that harms people, animals, and the planet is ugly to look at, and we deserve garments that are beautifully made, not just nice to wear.,' added Hakansson
'While animal-derived leather is one of the most climate impactful, cruel, and destructive materials in fashion, referring to these garments as made from 'vegan leather' is disingenuous – these clothes are not made with any commitment to animal protection or sustainability, only profit.
